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FDU Poll: Watch Fox News, Be Uninformed

PublicMind says newspapers, talk radio and Daily Show all do a better job of communicating facts than cable news channel.

 

Fox News bills itself as "fair and balanced," and the pundits it hosts often say it provides a check against liberal media. But the folks at Fairleigh Dickinson University's PublicMind center say it's also something else—a bad influence for anyone who wants to know what's going on in the world.

A PublicMind poll concluded people who depend on Fox are even less informed than those who don't watch any news programming at all. It also said viewers of Sunday morning shows tend to know more about what's going on in the world, as do readers of major newspapers. It also found "The Daily Show with Jon Stewart" and talk radio shows did a good job of informing their audiences, even though their focus is humor or commentary, not reporting.

(Big, big disclaimer: We here at Patch aren't saying any particular news outlet makes you more or less likely to be informed—just reporting on the fact that PublicMind's poll came to these conclusions. Got strong feelings about the poll, one way or the other? Tell us what you think in the comments below.)

FDU's release detailing its findings and conclusions follows:

According to the latest results from Fairleigh Dickinson University’s PublicMind Poll, some news sources make us less likely to know what’s going on in the world. In the most recent study, the poll asked New Jerseyans about current events at home and abroad, and from what sources—if any—they get their information. The conclusion: Sunday morning news shows do the most to help people learn about current events, while some outlets, especially Fox News, lead people to be even less informed than those who they don’t watch any news at all.

Among other topics, New Jerseyans were asked about the outcome of the uprisings in North Africa and the Middle East this past year. While 53% of New Jerseyans know that Egyptians were successful in overthrowing the government of Hosni Mubarak, 21% say that the uprisings were unsuccessful, and 26% admit they don’t know.  Also, 48% know that the Syrian uprising has thus far been unsuccessful, while 36% say they don’t know, and 16% say the Syrians have already toppled their government.

But the real finding is that the results depend on what media sources people turn to for their news. For example, people who watch Fox News, the most popular of the 24-hour cable news networks, are 18-points less likely to know that Egyptians overthrew their government than those who watch no news at all (after controlling for other news sources, partisanship, education and other demographic factors).  Fox News watchers are also 6-points less likely to know that Syrians have not yet overthrown their government than those who watch no news.

"Because of the controls for partisanship, we know these results are not just driven by Republicans or other groups being more likely to watch Fox News," said Dan Cassino, a professor of political science at Fairleigh Dickinson and an analyst for the PublicMind Poll. "Rather, the results show us that there is something about watching Fox News that leads people to do worse on these questions than those who don’t watch any news at all."

By contrast, some media sources have a positive effect on political knowledge. For example, people who report reading a national newspaper like The New York Times or USA Today are 12-points more likely to know that Egyptians have overthrown their government than those who have not looked at any news source. And those who listen to the non-profit NPR radio network are 11-points more likely to know the outcome of the revolt against Syrian President Bashar Al-Assad. However, the best informed respondents are those that watched Sunday morning news programs: leading to a 16-point increase in the likelihood of knowing what happened in Egypt and an 8-point increase in the likelihood of knowing what happened in Syria.

"Sunday morning news shows tend to spend a lot more time on a single issue than other news broadcasts, and they are less likely to degenerate into people shouting at each other," said Cassino. "Viewers pick up more information from this sort of calm discussion than from other formats. Unfortunately, these shows have a much smaller audience than the shouters."

New Jerseyans are not necessarily more likely to be knowledgeable about domestic politics than international events.  Just 47% are able to identify the Occupy Wall Street protesters as predominantly Democratic: 11 % think they are Republicans.  Viewers of cable news on MSNBC are the most likely to think the protestors are Republicans.  Watching the left-leaning MSNBC news channel is associated with a 10-point increase in the likelihood of misidentifying the protesters.

Exposure to Sunday morning news shows helps respondents on this question: seeing these programs leads to an 11-point increase in the likelihood of getting the answer right. Listening to NPR also helps, but the biggest aid to answering correctly is The Daily Show with Jon Stewart, which leads to a 6-point decrease in identifying the protestors as Republicans, and a 12-point increase in the likelihood of giving the correct answer.

"Jon Stewart has not spent a lot of time on some of these issues," said Cassino. "But the results show that when he does talk about something, his viewers pick up a lot more information than they would from other news sources."

Only 55% of New Jerseyans are able to name correctly either Mitt Romney or Herman Cain as the Republican candidates most recently leading in the polls, with 37 % saying that Romney is ahead, and 18% saying that Cain is. Watching Fox News didn't help or hurt respondents on this question. MSNBC, however, helped: Watching MSNBC was associated with a 10-point increase in identifying Romney as the leader, and a 5-point drop in the likelihood of identifying Cain compared to those who got no exposure to news at all.

"Given the amount of time and effort the media spent covering these candidates, the fact that only about half of the public can name one of the front-runners is embarrassing," said Cassino. "The fact that Fox News, the preferred media outlet for many of the candidates, doesn't do better in informing viewers is very surprising."

Those who listen to talk radio are the most likely to answer the question correctly. People who tune in to that generally conservative format are 17-points more likely to say that Herman Cain is at the top, and 15-points more likely to be able to name either of the leaders.

"The amount of time spent on an issue, and the depth to which it's discussed, makes a difference," said Cassino. "Whatever its flaws may be, talk radio has spent a lot of time talking about the nomination, and the basic facts seem to have gotten through."

The Fairleigh Dickinson University poll of 612 adults statewide was underwritten by WFDU-FM Radio and conducted by telephone using both landlines and cell phones from Oct. 17 through Oct. 23, 2011, and has a margin of error of +/-3.5 percentage points.

  • Is FDU's Poll Right? Does Fox News Make Viewers Less Informed?

    (Voting has been closed for this question)
    • Yes. Fox isn't really credible as "news" in the first place.
        447 (81%)
    • No. Results like these are just evidence of media bias.
        102 (18%)
    Total votes: 549
  • This is not a scientific poll. View Results Vote!

J.J.SHANAHAN

4:12 pm on Wednesday, November 23, 2011

It does not say much for FDU when they have to get their news from a comedy show.
FDU has been trying to catch up to real education for over 40 years.........

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Dr.Doom

10:32 pm on Wednesday, November 23, 2011

i was under the impression that "Fox News" is the entertainment channel not the news channel

21st century concerned citizen

9:59 pm on Wednesday, November 23, 2011

Billy Mays Talk about being misinformed. FDU is an international university with campus locations in NJ, Canada and England. You and I both agree that Fox news is useless more like a British Tabloid, but your opinion on FDU is not based on fact. Being in executive managment in multi-national Billion $ companies for over 30 years I can tell you that we have hired many FDU graduates who have excelled in our companies. FDU offers both undergraduate and graduate courses.

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Billy Mays

11:04 pm on Wednesday, November 23, 2011

Who gives a crap where they have campuses, DeVry University has campuses all over the country, that doesn't mean it's good. When a resume from FDU pops up on my desk and I have 30 other resumes including ones from Harvard, Yale, Princeton, or even Rutgers and Fordham, the only place that resume is going is in my trashbin.

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Ricky

4:29 am on Thursday, November 24, 2011

Billy, giving you the benefit of the doubt that you do hire personnel. Your non-professional use of words to correspond to others such as "FDU is retarded" and "who gives a crap" would mean I wouldn't want to be employed by your firm anyway.

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Billy Mays

1:18 pm on Thursday, November 24, 2011

I'm sorry Ricky but this isn't work, I don't have to be all polite here.

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Ricky

3:15 am on Friday, November 25, 2011

""I don't have to be all polite here""" .... oh I get it, posting on the net is similar to people who are so pleasant and professional but when they jump into their car, it totally changes their personality

MJB

7:34 am on Thursday, November 24, 2011

I am sorry, but FDU should be ashamed of how they are promoting this poll. I actually am VERY ANTI FOX and when I was a media professor I showed my classes many documentaries about the lies of Fox, but as a professional researcher I see that the results of this poll do not fit the headlines. A majority in ALL of the respondent groups knew the correct answers, some to a very close degree. Fox viewers did not have a majority giving the wrong answer like the headline implies. NONE of the groups did. The numbers varied a bit, sometimes MSNBC and FOX viewers were just one percent apart. This is a study for a headline that does not stand up when you actually look at the actual tables of the answers. Don't rely on the headline -- READ THE ACTUAL TABLES OF RESPONSE.

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Peter Dinella

5:41 pm on Thursday, November 24, 2011

We're doomed! People have no appreciation for history. The general-uniformed public voted for an inexperienced socialist to run this country. Vote for him again and you'll see your wealth go down the tubes and this country destroyed.
However, I don't think he will get in for another US- destoying term.

Pray to God that I'm right.

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George Daly

6:04 pm on Thursday, November 24, 2011

Take your own medicine, and educate yourself to what "socialism" actually implies. Your statement makes me think you get your news from Fox.......

Billy Mays

12:24 pm on Friday, November 25, 2011

I am pleasant and professional, but I can't sit there and listen to people say that FDU is a good college.

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G.W.Gerhard

1:47 pm on Friday, November 25, 2011

The problem is most people can not tell the difference between news and opinion. I happen to be a political junkie and find MSNBC bends the truth and is way more bias than Fox.

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Billy Mays

7:46 pm on Friday, November 25, 2011

It also depends what shows. Ed Schultz and Lawrence O' Donnell tend to be biased. Olbermann was good, and Morning Joe is good too.

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G.W.Gerhard

6:34 pm on Saturday, November 26, 2011

Morning Joe is good. Matthews is a parisan hack Olberman is just nasty

Jack B Goode

7:20 pm on Friday, November 25, 2011

What the hell is " Fairleigh Dickinson University's PublicMind center ?" and why is their research valid?. If you care enough and desire to know what is going on , you can find the truth easily by reading,watching and discerning what is real and what is not.If you can't think on your own, it is proof that you have a degree from Fairleigh Dickinson University.

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Billy Mays

7:49 pm on Friday, November 25, 2011

On this I agree with you, even though we disagree on most political things. I don't need a substandard 40k charging college to tell me whats biased and whats not. To tell you the truth, both Fox and MSNBC are extremely biased. If you want to see real news coverage without anyone's opinion in it, watch CNN.

Jack B Goode

9:45 pm on Friday, November 25, 2011

I always try to determine who the pollster or opinion maker is . 9 times out of 10 they have an axe to grind and slant results to suit their own bias (liberals and conservatives alike)

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